DKMS Africa

As Creative Director for the Sunflower Day campaign, a vibrant initiative by DKMS Africa in the fight against blood cancer and disorders, I designed eye-catching totes sold in retail stores to raise funds and awareness. From the creative direction of posters, billboards and marketing collateral to conceptualizing and producing a compelling 30-second PSA, the campaign, united by the slogan "United by Hope," brought colour, funds, and crucial attention to the cause.